Is LinkedIn Becoming an Empty Stage?

Is it just me, or has the return on effort here fallen massively?

It feels like no matter how thoughtful, helpful, or experience-led your content is, if you don’t already have a big following, your posts barely reach anyone.

I’m speaking to more and more business owners who are creating genuinely valuable, authentic, experience-led content…

and still getting 200 impressions, 3 likes, and silence.

Many are starting to feel disillusioned with the platform.
And honestly? I can understand why.

We’re constantly being told to:
“Add value.”
“Be consistent.”
“Share thought leadership.”

But recently, it feels like the rules have changed.

So I’m curious to hear what are you noticing?

  • Has your engagement dropped?
  • Has it changed how you use LinkedIn?
  • Or are you still seeing growth?

I’d love to hear your experience.